The balance of artistry and business tips easily, and it is refreshing in the studio to be marrying commercial project production with actively tapping into the soul of a creative endeavor. City Wine Merchant makes everything that wine represents accessible, which is exciting on so many levels. As a small local shop that serves the community by bringing us some amazing varietals from all over the country, developing ideas for their new campaign is exactly the kind of partnership that blends our fine art work with our commercial art work. It’s a gratifying pairing.
This is the first in a series of three posters to share with you in this space, created for City Wine Merchant as they open up another venue in the arts district of Lawrence, Kansas, our home town. As a throwback to the early 30’s French liquor labels, we have styled these posters to be engaging, evoke intrigue, and promote an experience. The wet plate Collodion process has an fascinating history, being one of the most popular methods of printmaking from around 1850 to 1880, after which time more industrialized methods took over. However, the Collodion process not only produces a distinct and captivating image, but has the capacity to transport you. The precision and multi-step procedure of winemaking completely tailors itself to the Collodion photographic method. The timing, the intricacy, capturing and producing something outstanding which speaks to people – this is art, be it on paper or in a glass. The interactive attention required to coax this beauty into being is a story in itself.
Cheers to the beginning of sharing this poster series with you! Enjoy, and feel free to chime in on the comments with the elements of this piece that you find intoxicating.